Motorists Must Take Driving Seriously

Launched in Lee County, FL, the Stay Alive .... Just Drive! campaign has introduced a new educational traffic safety program to the motoring public.

The program was developed to encourage drivers to rethink their perspective on motor-vehicle crashes and increase awareness to reduce crash occurrences, resulting in a significant decrease in the number of injuries and fatalities.

Ultimately we would like to reach each motorist in Lee County with at least one message on average, every single day of the year stressing the philosophy of Stay Alert, Stay Focused, Stay Alive .... Just Drive!

The goal is to utilize all possible avenues, by holding drivers accountable for their actions, educating the public about the importance of road safety, curtailing the use of distracting electronic devices and other tasks not related to driving, and reinforcing the importance of practicing safe and law-abiding driving habits.

Most people today consider unsafe driving by others as a major personal threat to themselves and their families.

The majority of factors that contribute to traffic crashes are primarily behavioral in nature.

We believe it is imperative that motorist take driving seriously, recognize that we all must share the road, develop a mind set that will help them drive less aggressively, and remember to keep their eyes on the road and their hands upon the wheel.

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